People who know me know that I read a lot of books. Amazon Prime is made for me, and not a week goes past without the aesthetic beauty of the brown cardboard box landing on my desk at work.
I promised Jo at work that I would write some reviews and overviews on my blog. Most people don't have the time to read some of the crap that I do. And let's be honest, most books can be easily summarised:
The Long Tail - fewer numbers of people like stuff that's less popular, but the web means that even the least popular things can be matched up to the weirdos that like them.
The Tipping Point - a few people influence loads of others. Get them and you're made. The web makes this easier.
Wisdom of Crowds - lots of average people together are better than individual experts. The web makes this easier.
Herd - people do stuff instinctively and there's no 'maven' or 'leader' required.
Blink - your first thoughts and ideas are usually right.
Purple Cow - unless your product or service is different, you're buggered.
Brand Innovation Manifesto - unless your product or service is different (in one of xx helpful types defined by John), you're buggered.
Green Marketing Manifesto - unless your product or service green and normal (in one of xx helpful types defined by John), you're buggered.
The Black Swan - there's no point predicting anything. Ever. Other than unpredictability. (400 pages down to one line there, now that's being succinct)
This saves time and hopefully means more people can spraff on like planners in meetings...
(remember to cross your legs, put your fingers into a steeple, and close your eyes whilst musing....)
No comments:
Post a Comment