Maybe I'm just more aware after my trip. Or maybe there really is something rippling through agency world. Once again, Soviet iconography has popped up - this time on Sky Sports' TV ads.
By my reckoning that's four major advertisers (Sky, Pizza Hut, Virgin and Ask) who are trying to spark off community revolutions of one sort or another.
It seems that Herd theory works for agency folk too.
Or maybe it's actually all those planners who have read the Herd book / blog and are now subliminally writing their creative briefs with collectivism in mind - sparking Soviet images in the creatives' minds?
Either way: Vivre la commune!
(Apologies & thanks for the shameless rip off of Faris' line from his recent excellent post on behavioural engineering for this blog post title)
4 comments:
Hey no worries - Genius Steals ;)
Also - seen the new FT posters?
Business revolutionaries....
Interesting post gagemeister, the Sky ads really jumped out at me as being very wrong. It wasn't just the tasteless Lenin/Stalinesque characterisation but an organisation like NI, the iron heart of capitalism, bleating on about power to the people??? Now I know there are similarities in dictorial leadership and I've heard work conditions down at sky can be hard but please!!!! I'm not havin it.
I couldn't understand why they would take the approach, other than the obvious strength and subversive nature of the communist propaganda machine's stylisation. Your explanation makes complete sense.
more blogging please mr gage!
I am russian out the door to get the latest tunes from The Prox. Band.. i hear they have a fabulous new keyboard player...
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