Privyet Comrade!

So I've been to St. Petersburg in the last week and been very impressed with how much the USSR loved the old 6 sheet and obviously had some good copywriters. Some classics:

'Vodka is your enemy. Your passbook is your friend';

or 'Let's have the proletarian parks of culture and rest';

or my personal favourite:

'Smoking is expensive and dangerous for health and work'. (Who needs Nick O Teen?)

And now I'm incredibly aware of a bit of an onslaught of Russian Iconography and sloganeering in some recent advertising ideas.

Pizza Hut came out recently with their 'Seize Your Lunchtime' campaign. (I won't call it an idea ... lazy, lazy planning with no real insight, I'm afraid)

And probably more in tune with a call for a popularist uprising is Ask with their Information Revolution / Anti Google campaign. Greg has commented on this elsewhere, and I agree with his views that the execution could have been less corporate, especially on the website.

However, (unlike Pizza Hut) this feels like an idea that might actually be connected with a genuine insight - that some people have concerns about the ubiquity of Google, have a desire to be different, and are looking for an 'underground' movement to be part of. I'm looking forward to seeing if the campaign is working and how it will develop.

The challenge for Ask is that (as I've commented before elsewhere) the Internet is as close to the proles seizing the means of production anyway, and Google are at the forefront of giving the power to the people already.

My worry is that Ask will see a spike in traffic, but with a lack of genuinely different & innovative new products, those defectors will rapidly go back to the not-too-evil-ones.