Maybe I'm just more aware after my trip. Or maybe there really is something rippling through agency world. Once again, Soviet iconography has popped up - this time on Sky Sports' TV ads.
By my reckoning that's four major advertisers (Sky, Pizza Hut, Virgin and Ask) who are trying to spark off community revolutions of one sort or another.
It seems that Herd theory works for agency folk too.
Or maybe it's actually all those planners who have read the Herd book / blog and are now subliminally writing their creative briefs with collectivism in mind - sparking Soviet images in the creatives' minds?
Either way: Vivre la commune!
(Apologies & thanks for the shameless rip off of Faris' line from his recent excellent post on behavioural engineering for this blog post title)
